Advertising

Advertising Guidelines for Resellers

To ensure that Apure Lighting is represented consistently and accurately in advertising, resellers must adhere to the following guidelines when promoting Apure products.

1. Advertising Platforms

• Resellers are permitted to advertise on any platform of their choice, including online channels, print media, trade magazines, and other relevant platforms. However, advertisements must align with Apure's brand identity and values.

2. Content Approval

• All advertising content must receive approval from Apure before publication.
  • Self-generated ads are permissible, provided they strictly follow Apure’s visual and textual guidelines.
  • For content approval, resellers should contact their designated account manager to ensure alignment with Apure’s brand standards.

3. Visual Content

• Resellers are encouraged to use Apure-provided visuals to maintain consistency in brand presentation. However, resellers may create their own visuals, provided they adhere to the following visual guidelines:
  • Visuals should maintain a clean, minimalist aesthetic that reflects Apure’s sophisticated and high-end image.
  • Lighting should always be the focal point, and visuals must avoid unnecessary background distractions.
  • All images must be of high resolution and clearly display the premium quality of Apure’s products.

4. Tone and Messaging

• The tone and messaging of all advertisements must be consistent with Apure’s established brand voice, which emphasizes professionalism, innovation, and technical precision.
  • Platform Consideration: The tone may be adapted slightly depending on the platform. For example, while social media posts may engage users in a conversational manner, advertisements in trade publications should maintain a more formal, technical approach.

5. Taglines and Slogans

• Resellers are welcome to use approved Apure taglines and slogans in their advertising materials. All messaging should reflect Apure’s core values of innovation, luxury, and technical excellence.
  • Prohibited Usage: Resellers must not use any taglines or slogans that compare Apure to competitors or diminish the integrity of the brand.

6. Prohibited Content

• Resellers are strictly prohibited from mentioning or comparing Apure products to those of competitors in any advertisements.
• All advertising should focus on Apure products exclusively, and any reference to design partners or sub-brands (e.g., Studio F.A. Porsche) must be explicitly approved by Apure.

7. Target Audience

• Apure’s advertisements should be designed to engage architects, designers, and end-users.
  • Ads directed towards trade publications or industry professionals may be more technically oriented, while those aimed at end-users should focus on design and aesthetic appeal.
  • Regardless of the audience, advertisements must emphasize Apure’s innovation, precision, and seamless integration of lighting into architectural environments.

8. Promotions and Offers

• Resellers are authorized to run promotional campaigns on Apure products. However, discounts and special offers are strictly prohibited.
  • All promotions must adhere to the terms of the reseller agreement, and it is essential that promotions reflect the premium nature of Apure products.
  • Resellers are encouraged to focus their advertising efforts within their assigned territories, promoting fairness and alignment with Apure’s distribution strategy.