Social Media

Social Media Guidelines for Resellers

To maintain the integrity and consistency of Apure Lighting’s presence across social media platforms, resellers are required to follow these guidelines when posting about Apure products.

1. Platform Focus

• Instagram: Primary focus for sharing visuals, projects, and product showcases.
• LinkedIn: Used for professional posts, such as press releases or company updates.
• Pinterest & Facebook: Additional platforms for sharing product images, lighting solutions, and engaging with audiences.

2. Visual Content

• Use Apure-Provided Visuals: When possible, resellers should use the high-quality visuals provided by Apure.
• Custom Content: Resellers may create their own visuals (e.g., site meetings, installations), but they must adhere to Apure’s visual guidelines:
  • Images should maintain a minimalist, sophisticated style.
  • Lighting should be the focal point, avoiding cluttered backgrounds or distracting elements.
  • Any custom content must reflect the high-end nature of Apure's products, using high-resolution images with proper lighting and clear detail.
  • No edits or filters that alter the original look and feel of the products.

3. Hashtags and Mentions

• Hashtags: Posts should include relevant hashtags, such as #ApureLighting or other industry-related tags.
• Mentions: Always tag Apure’s official account (@apurelighting) in posts. This account is verified, and there is only one official Apure account.
• Prohibited Tags: Do not tag unrelated accounts or competitors.

4. Product Focus

• Resellers should focus on promoting Apure products. However, it is acceptable to feature other brands or products in posts, as long as they are not competitor products.
• Posts should highlight Apure products as the centerpiece of the content, ensuring that their innovative and nearly invisible lighting solutions are clearly showcased.

5. Tone of Voice

• The tone of voice in social media captions should mirror Apure’s professional and technical tone as used in official channels.
• Keep captions informative, focusing on innovation, design-conscious luxury, and the technical excellence of Apure products.

6. User Engagement

• Resellers are encouraged to engage with users on their posts. They should respond to comments and inquiries regarding Apure products.
  • If resellers are unable to answer a specific inquiry, they may forward the message or question to Apure (@apurelighting) for further assistance.
  • Timely, courteous, and knowledgeable responses should be prioritized to maintain professionalism.

7. Content Types

• Resellers are free to explore various forms of content to drive engagement, including product showcases, installation highlights, customer testimonials, and behind-the-scenes content.
• Experimentation with different formats such as Stories, Reels, or posts that show before-and-after lighting solutions is encouraged, as long as Apure products are featured prominently.

8. Design Partner Mentions

• No mention of design partners, such as Studio F.A. Porsche, is allowed unless explicit permission is provided by Apure.
• Resellers may only reference design partners if it is a repost directly from Apure’s official social media.