Website Guidelines

Guidelines for Resellers

To maintain the integrity and consistency of the Apure Lighting brand, resellers are required to adhere to the following standards when presenting Apure products on their websites.

1. Brand Identity & Logo Usage

• Resellers must follow Apure’s visual identity guidelines when using the Apure logo. The logo must remain unaltered in shape, color, and proportion.
• The Apure logo can be placed amongst other company logos or on brand or company pages, but when used on product pages, it must always be in the context of Apure-branded products.
• Ensure the logo is placed in high-visibility areas but is never modified in appearance (e.g., no changes to opacity, adding filters, or blending with backgrounds).

2. Language & Tone

• All written content related to Apure products must follow Apure’s brand tone of voice guidelines.
  • Pre-approved product descriptions found on Apure’s product pages and specification sheets must be used without modification.
  • If creating any additional content or descriptions, resellers must adhere to Apure’s professional, conversational tone that emphasizes innovation, luxury, and technical excellence.
  • Avoid casual, overly spontaneous, or whimsical language. Content must remain aligned with Apure’s sophisticated and technical style.

3. Product Descriptions

• Pre-approved product descriptions provided by Apure on specification sheets must be used without modification. Any deviations or additions should maintain Apure’s brand tone and accurately reflect the product’s specifications.
• Technical details and performance metrics must be clear and consistent with Apure's product information.

4. Visual Assets & Imagery

• Resellers are required to use Apure-provided images and renderings when showcasing products. These images have been carefully curated to reflect the brand's aesthetic and technical precision.
• If resellers opt to use their own imagery, it must comply with Apure’s imagery guidelines, as outlined in the Visual Identity section. All images should reflect the product in an elegant, minimalist context that showcases the “nearly invisible” nature of the lighting.
• No modifications to the imagery are permitted, and it should always be presented in high resolution, with proper lighting and clarity.

5. Prohibited Content

• Resellers may not reference any design partners, sub-brands, or collaborations (e.g., Studio F.A. Porsche) without explicit written permission from Apure.
• Avoid mentioning any other product lines or sub-brands of Apure unless explicitly authorized to do so.

6. Standardization of Content

• While there are no strict layout or navigation requirements, resellers must ensure that Apure products are easy to find and presented professionally.
• Product pages should highlight the technical and aesthetic aspects of Apure lighting and be devoid of unnecessary decorative elements that detract from the sophisticated branding.