Apure Lighting Appoints SLS as Agency Partner for New York and New Jersey

New York, NY - June 2, 2025 - Apure Lighting is pleased to announce the appointment of SLS as its agency partner for the New York and New Jersey territory. SLS will represent the full range of Apure’s architectural and decorative lighting collections, serving as a key liaison between the brand and one of the most influential design communities in the world.

With decades of experience and a deep-rooted connection to the regional design network, the SLS team brings a wealth of knowledge, trusted relationships, and proven insight to this partnership. From early planning through post-installation support, they will offer expert guidance and act as an extension of the Apure team, delivering dedicated service while championing the design values that define our brand.

“This partnership marks an important milestone as we continue to share our vision for architectural lighting with greater depth and reach,” said Philipp Petzold, Vice President at Apure Lighting. “Our goal is to offer more personalized support and deepen our presence in the region by engaging directly with the design community. With SLS, we’re expanding our visibility while continuing to honor the longstanding relationships that have shaped Apure’s presence in this market.”

Lisa Kingery, Executive Vice President of Sales at SLS shared the agency’s enthusiasm for the new partnership: “We are thrilled to be Apure’s first official lighting agency in the region, and our entire team at SLS looks forward to bringing the brand’s innovative designs to a wider audience. Apure stands alone at the intersection of high design and performance, and we are excited to see what the NY and NJ design community can do with their new products.”

Over the years, Apure has admired the way SLS has represented other respected brands across the industry. Their thoughtful approach, professionalism, and strong ties to the design community make them uniquely positioned to bring Apure’s full portfolio to market. This partnership enables us to provide a more personalized and responsive experience in the region, rooted in the same care, expertise, and design integrity that define our brand.

The appointment of SLS as our exclusive agency partner for New York and New Jersey reflects Apure’s commitment to a more focused hybrid model. This structure enhances regional engagement through dedicated agency representation in select territories, while continuing to support the longstanding relationships we have built with our resellers.

For all media inquiries in the New York and New Jersey region, please contact:

Gabriela Rodriguez  
Director of Marketing 
917.968.6839 
gabriela@slsltg.com